Dubai, UAE/ Auckland, New Zealand. October 2023 – Dubai-based Soft Freight Logic (SFL) – a specialised software company that focuses on the global technology requirements of the supply chain industry, announced the joint venture with a long-standing partner – Knight’s Move Consulting (KMC), a New Zealand-based technology management consulting firm that works across the supply chain, manufacturing, trade, and healthcare sectors. The partnership was established on October 12th, 2023, across the Oceania region, to form Citrus Global which fortified the collective offering of both entities, unifying the expertise of their global workforce, diverse skills, multi-industry expertise and customized solution creation capabilities along with in-depth expertise on CargoWise and supply chain technologies.
Citrus Global is poised to offer the best of both worlds leveraging SFL’s extensive experience, CargoWise Platinum Partner status and logi-tech-focused solutions; alongside KMC’s technology and transformation consultancy services, muti-disciplinary industry expertise and strong Oceanic presence. The unique collaboration is set to revolutionize the region, providing unmatched expertise for supply chain operators across Oceania and Asia through design and developments that empower supply chain enhancement.
CEO – Soft Freight Logic (SFL Tech) Ikraam Reyaz, commented on the opportunities of the supply chain sector in Oceania, stating: “Supply chains are the backbone of modern economies, and the Oceanic region is a key player across many vital sectors. Technology unlocks the true potential of brands, markets and consumers like never before, and we are excited to serve our longstanding and future customers through this strategic partnership.”
As a Platinum Partner that assists in the implementation and management of WiseTech Global’s CargoWise – an end-to-end logistics management software platform that streamlines the handling of supply chain activities, SFL is at the helm of the industry in the development of products in data management, tracking, and solution integrations, aimed at further enhancing logistics businesses. In turn, SFL caters to supply chain businesses such as Freight forwarders, Consolidators, 3PL and 4PL operators, Customs brokers, E-commerce businesses, and Liners and Agents. With its R&D offices located in India, and support teams distributed globally, SFL has a global presence in the UAE, Sri Lanka, USA, Brazil, Chile, South Africa, New Zealand and Morocco.
Commenting on the evolving needs of the industry, Founder, Knight’s Move Management Consulting – Richard Raj noted: “We understand the importance of delivering cutting-edge, reliable technology solutions that meet the needs of our customers. With our market knowledge and industry experience, we will lead the digital transformation of supply chain operators across the market.”
Knight’s Move Consulting helps customers leverage management and technology best practices to unlock growth for its customers across industry verticals. With hands on experience leading business and technology transformations, KMC leverages Agile, Lean, and DevOps practices across the development and implementation phases for its clientele. Their innovative approach and outcome focused methodologies are not exclusive to industry-leaders alone; allowing business of all sizes and sectors to harness their true potential. KMC has a global presence across New Zealand, Australia, Papua New Guinea, Fiji, Solomon Islands, Micronesia, Vanuatu, Samoa, Kiribati, Tonga, Marshall Islands, Palau, Nauru and Tuvalu.
Citrus Global is dedicated to providing a suite of comprehensive solutions that cater to the unique requirements of supply chain operators. Focusing on technology adoption, management deployment solutions and services, as well as business transformation aimed at optimizing operations. Against a backdrop of rapid evolution in global supply chains, driven by an imperative to adapt to emerging global standardizations, sustainability, and shifts in consumer behaviour, Citrus Global is well positioned to serve the industry. Drawing on the team’s expertise, cutting-edge technology, and deep understanding of industry shifts, the newly formed management consultancy is well-positioned to bridge the gap in industry needs, delivering unparalleled value for its customers.